Paris Baguette

Paris Baguette is a massive, multinational chain of South Korean bakery-cafés. Despite its French-sounding name, the brand was founded in Seoul, South Korea in 1988 by the SPC Group. It specializes in French-inspired baked goods, cakes, and coffee, often incorporating distinct Asian and Korean flavor profiles into its menu.

The chain operates as a hybrid concept, combining elements of a traditional neighborhood bakery with a fast-casual coffee shop. Globally, the franchise has expanded aggressively, operating over 4,000 locations worldwide, including a substantial and growing footprint across North America. Run Run Design has developed stores throughout the country as Paris Baguette continues to expand quickly!